Applebee’s, the leading casual dining chain, opened its seventh branch in Jeddah, taking the total number of its outlets in Saudi Arabia to 22, since opening in Tahliya Street earlier in August.

The new outlet has received positive reviews and guests reportedly admired the new ambiance of the restaurant. Being located in one of the busiest parts of the city due to the presence of a large number of shopping malls, the restaurant has become a major attraction.

Tarfeeh (the franchisee of Applebee’s Saudi Arabia) was established in 1996 and is a fully owned company of the Saudi Economic Development Company (SEDCO), a Saudi business conglomerate with a global presence.

Tarfeeh runs three international chains of restaurant — Applebee’s (world’s largest American casual dining chain), Romano’s Macaroni Grill (US-based Italian casual dining), and Ocean Basket (largest seafood chain of South Africa). It also has one local brand, called China Gate, which serves Chinese cuisine.

Applebee’s opened its first branch in Saudi Arabia in 2003. One of the major goals was to provide a unique experience to the customers. It serves different kinds of sizzling steaks, fajitas and a variety of dishes for children, in addition to a selection of desserts and beverages.

All Applebee’s restaurants have a friendly atmosphere with exciting menus to suit all ages and groups with great emphasis on freshness and quality. Visitors can spend quality time with their family and friends or have social gatherings.

Applebee’s restaurants have recently launched a campaign for chop lovers. It also has lunch and dinner offers throughout the week and special meals for children.