Our Business
Memorable experiences delivered with unsurpassed client-service and value.
We are the Kingdom’s leading hospitality, and food and beverage provider. With the exclusive rights to the Applebee’s and Ocean Basket brands, we create memorable experiences for our clients through great food and service.
Today, we operate dozens of restaurants throughout the Kingdom. With exciting opportunities on the horizon, we will leverage our relationships with the largest brands to expand throughout the Middle East and North Africa.
“I am excited to grow our portfolio of food and beverage brands throughout MENA – the best is yet to come!”
Omar Mirza
Chief Executive Officer
Milestones & Announcements
2017
Tarfeeh Launches
Diners Elite Program App
2017
Tarfeeh Opens Ocean Basket in
Ryadh, Saudi Arabia
2016
Applebee's Saudi Arabia Wins Best Marketing Award
2009
Applebee's Saudi Arabia Wins Developer of the Year
2007
Applebee's Saudi Arabia
Franchisee of the Year
2006
Applebee's Saudi Arabia
Franchisee of the Year
2003
First Applebee's opens in
Jeddah, Saudi Arabia
