TARFEEH Celebrates the Launch of New Dual-Brand Applebee’s and IHOP in Riyadh’s Masharef Hills

Tarfeeh proudly announces the expansion of its innovative dual-brand concept with the grand opening of a new Applebee’s and IHOP in Riyadh’s Masharef Hills, An Narjis. Officially launched on December 22nd and fully operational the following day, this location seamlessly combines Applebee’s casual dining with IHOP’s iconic breakfast favorites under one roof. The strategic pairing enhances local dining options and drives operational efficiency, setting a new standard for family and social gatherings in the area.

This major milestone is a direct result of the incredible work of our corporate departments and the unwavering dedication of our teams on the ground. Their seamless collaboration and hard work successfully brought this complex, dual-brand vision to life.

As Tarfeeh continues to expand, this achievement highlights our collective commitment to teamwork and operational excellence. By bringing unique dining experiences and superior service to our guests, we continue to strengthen our footprint across Saudi Arabia.